A sponsorship sales deck is not just a presentation; it's a strategic asset used by rights holders to showcase their value to potential sponsors. Whether you're in the midst of initial exploratory meetings or advancing towards a detailed proposal, understanding how to leverage your sponsorship deck effectively is crucial for sponsorship success.

Here are five key metrics and insights that should become a core part of all rights holders’ sponsorship management practices.

There are a few things that every rights holder or property should watch out for when negotiating a deal with VIK payment

Standard sponsorship packages are old school! Or at least, this is what industry experts tell us...

The truth is more nuanced than that.

What does strategic planning in sponsorship entail from a rights holder’s perspective?

Some key elements to consider when assembling a sponsorship fulfillment report.

In sponsorship, it’s important to take stock of your situation every now and then… and use insights to re-evaluate the direction you’re heading.

What exactly goes on behind the scenes in the sponsorship industry? Here’s a high level snapshot.

In sponsorship, a discussion around category exclusivity can prompt all kinds of interesting exchanges and emotions.