Sponsorship fulfillment reports are probably the most vital tool in sponsorship. If you can’t show what a brand partner received from a sponsorship, or articulate how they benefited from it, your overall value proposition to sponsors becomes questionable.

Should you use value banks in your sponsorship deals? Value banks have a ton of benefits for both brands and properties, but they also have drawbacks.

Six members of the United States Consortium of State Associations (USCSA), have chosen sponsorship management platform, PandoPartner, to support the modernization of how their corporate partnerships are planned, managed, and tracked.

A sponsorship sales deck is not just a presentation; it's a strategic asset used by rights holders to showcase their value to potential sponsors. Whether you're in the midst of initial exploratory meetings or advancing towards a detailed proposal, understanding how to leverage your sponsorship deck effectively is crucial for sponsorship success.

Here are five key metrics and insights that should become a core part of all rights holders’ sponsorship management practices.

There are a few things that every rights holder or property should watch out for when negotiating a deal with VIK payment

Standard sponsorship packages are old school! Or at least, this is what industry experts tell us...

The truth is more nuanced than that.

What does strategic planning in sponsorship entail from a rights holder’s perspective?

Some key elements to consider when assembling a sponsorship fulfillment report.